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Quick Opinion Capture

Tools: Quick PollMR, ForumMR  |  Project: Community Panel

Introduction: Balancing the need for fast results with in-depth opinion can be difficult. It often leads researchers to rely on quantitative methods even when qualitative ones are more appropriate. Quick opinion capture makes it possible to gather both types of research with ease and without sacrificing the speed of insights.

Method: This is a two part research method. First, you will need to set a quick poll question on the topic you wish to examine. These are a single questions, to which the results are calculated and displayed to research participants in real-time. Quick poll questions can either be single or multiple choice. 

However, though polls have high completion rates. the results may not provide the quantitative depth of understanding that is required. So, to compensate for this - take the opportunity on the poll results to encourage participants to explain their chosen answers in a dedicated forum thread.

Forum_Quick_Poll.pngEncourage Poll Result Discussion in the Forum

This forum thread will act as the main hub for discussion around the poll question - with participants both explaining their own opinions and challenging others. In some cases it may be necessary to prompt individuals for further information, to understand why they voted the way they did.

It's always best to limit the discussion to one poll question per thread. Therefore if you create multiple quick opinion capture polls, there should be an individual thread for the discussion of each. This will keep discussions on track and focused on the question in hand.

Benefit: Quick opinion captures provide contextual information to poll results in real-time. This makes them perfect for understanding both the 'what' and the 'why behind any research question. Qualitative discussions can even lead to new ideas and avenues for research - all based on the need to understand the answer to a single quantitative question.

Find out how to take advantage of instant, scalable statistics by setting up a standalone poll question.