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Don't limit your communications testing to marketing alone. Gather feedback on a range of corporate communications from letters to balance statements & more.
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Test & refine new product propositions to find out which attributes are preferred. Integrate results into NPD processes for a more confident development cycle.
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Understand your brand's competitive position in relation to the marketplace. Dive into the perceptions that have shaped this view and what must change.
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Quantify opinion on your latest advertising and creative campaigns. Highlight individual elements, variations in messages, evaluate purchase likelihood & more.
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Allow community members to creatively express themselves by opening up your blogging platform. Long-form articles add value for members, while improving buy-in.
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Balance stats with in-depth opinion with the ultimate quick capture device. Instantly display poll results to engage voters and encourage further discussion.
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Publish a single question to instantly take the pulse of your panel. Filter and compare results to pre-existing segments to find new patterns & trends at speed.
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Create topics and threads related to your community discussions to fuel further conversation. Watch as the forum takes on a self-perpetuating life of it's own.
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Ensure participants understand how to complete research tasks with step-by-step instructions. Integrate videos, images and screenshots for greater detail.
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Motivate participants by sharing research results & company actions. Display correlations between feedback & decisions to reinforce the importance of research.
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Post details of upcoming projects, in addition to current project updates,so that community & panel members are aware of new opportunities to provide feedback.
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Help your community members forge relationships that foster discussion. Enable private communications within the platform to provide discretion where required.
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Give community members the freedom to personalise their space. Harness the our online platform to drive organic communications and encourage shared interests.
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Reward and display participant engagement to introduce competitive elements to research communities. Introduce status bands for extra bragging rights.
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Cross examine data to find and explore new market segments. Filter responses by demographic category, CRM data and previous answers for greater insight.
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Compare panel data over time to uncover discussion topic trends. Run longitudinal analyses to directly relate business decisions to changes in panel sentiment.
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The most cost effective way to recruit relevant, engaged participants to research tasks. Build a pre-screened panel and take advantage of custom filters.
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