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Retail Journey Mapping
Establish the sequence in which customers visit each area of a store. Learn from this the best placement for merchandising, displays and product promotions.
Point of Purchase Scrapbook
Pinpoint the exact moment that a shopper makes an in-store purchasing decision. Use point of purchase photos from shopper diaries to create group scrapbooks.
Website Sentiment Mapping
See a visual breakdown of how your target audience view your online web presence. Test multiple pages and variations to understand which designs work best.
Reflective Advertising Review
Refine your advertising campaigns with sentiment tagging and qualitative comments. Pinpoint problem areas for further development while highlighting positives.
Blind Creative A/B Test
Identify a winning advert with A/B testing. Resolve disputes by consulting real consumer opinion, while learning how to optimise ad elements for greater effect.
Online Suggestion Box
Easily collect new ideas for website features and content from community member proposals. Quickly sort by the most popular to prioritise development team time.
Feature Development Hierarchy
List potential product & website features that your development team are considering for a variety of qualitative/ quantitative feedback from community members.
Harness the creative power of your community. Create a group environment where members can share ideas, rate the ideas of others and encourage collaboration.
Ideas by Tool
Creative Qual Tools
Focus Group Tools
Ideas by Project
Certificate Number: 15494
The Creative Branch