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Listen to your greatest source of knowledge - your customers. Run regular focus groups that examine service delivery elements in a social group environment.
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Mystery shopping for the online era. Challenge customers to focus on a single aspect of your online or offline services and report using a range of rich media.
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Focus on aspect of product/ service delivery that customers have expressed dissatisfaction with. Seek ideas in research discussions to prevent poor performance.
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Gather video based feedback from participants to gain insight into their habits & product usage. Integrate into reports for greater stakeholder engagement.
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Track satisfaction to understand how each element of your service affects the purchase experience. Manage stakeholder expectations with accurate forecasts.
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Ensure participants understand how to complete research tasks with step-by-step instructions. Integrate videos, images and screenshots for greater detail.
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Motivate participants by sharing research results & company actions. Display correlations between feedback & decisions to reinforce the importance of research.
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Post details of upcoming projects, in addition to current project updates,so that community & panel members are aware of new opportunities to provide feedback.
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