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User Acceptance Testing
Work with beta testers to spot issues, bugs and other small fixes prior to launch. Align research with the web design process for agile, iterative feedback.
Web Specification Development
Work directly with website users to gain a better understanding of the features that matter most. Prioritise development time by focusing on the most popular.
Select the most active community contributors to help resolve product specification trade-offs. Finalise designs, ensuring they will be profitable & achievable.
Targeted VoC Programme
Listen to your greatest source of knowledge - your customers. Run regular focus groups that examine service delivery elements in a social group environment.
Co-Creative Reputation Management
Focus on aspect of product/ service delivery that customers have expressed dissatisfaction with. Seek ideas in research discussions to prevent poor performance.
Live Advert Testing
Test audience reaction to your advertising campaigns in real-time. Explore consumer opinion in-depth with a range of tools to develop & refine creative materials in a group environment.
Ideas by Tool
Creative Qual Tools
Focus Group Tools
Ideas by Project
Certificate Number: 15494
The Creative Branch