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Work with beta testers to spot issues, bugs and other small fixes prior to launch. Align research with the web design process for agile, iterative feedback.
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Work directly with website users to gain a better understanding of the features that matter most. Prioritise development time by focusing on the most popular.
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Select the most active community contributors to help resolve product specification trade-offs. Finalise designs, ensuring they will be profitable & achievable.
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Listen to your greatest source of knowledge - your customers. Run regular focus groups that examine service delivery elements in a social group environment.
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Focus on aspect of product/ service delivery that customers have expressed dissatisfaction with. Seek ideas in research discussions to prevent poor performance.
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Test audience reaction to your advertising campaigns in real-time. Explore consumer opinion in-depth with a range of tools to develop & refine creative materials in a group environment.
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