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Select the most active community contributors to help resolve product specification trade-offs. Finalise designs, ensuring they will be profitable & achievable.
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List potential product & website features that your development team are considering for a variety of qualitative/ quantitative feedback from community members.
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Harness the creative power of your community. Create a group environment where members can share ideas, rate the ideas of others and encourage collaboration.
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Take insights of interest from qualitative activities and seek to establish either consensus or divergence among members. Repeat until a consensus is reached.
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Well-written instructions don't always translate to actual product usage habits. Find out how consumers are really using your product with video demonstrations.
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Understand unmet consumer behaviour and needs. Use the ideas to fuel your product development initiatives and drive innovation throughout the organisation.
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Establish credibility with your community members by introducing stakeholder profiles. Show the human face behind your brand and maintain research momentum.
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Help your community members forge relationships that foster discussion. Enable private communications within the platform to provide discretion where required.
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Give community members the freedom to personalise their space. Harness the our online platform to drive organic communications and encourage shared interests.
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Reward and display participant engagement to introduce competitive elements to research communities. Introduce status bands for extra bragging rights.
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