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Use recall questions to quantify stand out in-store shopping experiences. Find out what thoughts & memories participants take away from in-store purchases.
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Establish the sequence in which customers visit each area of a store. Learn from this the best placement for merchandising, displays and product promotions.
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Pinpoint the exact moment that a shopper makes an in-store purchasing decision. Use point of purchase photos from shopper diaries to create group scrapbooks.
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Get a full 360 degree view of your consumers. Combine structured, task-based activities with in-the-moment feedback to understand the decision making process.
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