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Use forum discussions to explore online behaviour, user experiences and digital interaction. Identify opportunities for development to meet latent needs.
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Understand unmet consumer behaviour and needs. Use the ideas to fuel your product development initiatives and drive innovation throughout the organisation.
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Establish credibility with your community members by introducing stakeholder profiles. Show the human face behind your brand and maintain research momentum.
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Allow community members to creatively express themselves by opening up your blogging platform. Long-form articles add value for members, while improving buy-in.
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Balance stats with in-depth opinion with the ultimate quick capture device. Instantly display poll results to engage voters and encourage further discussion.
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