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Use recall questions to quantify stand out in-store shopping experiences. Find out what thoughts & memories participants take away from in-store purchases.
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Establish the sequence in which customers visit each area of a store. Learn from this the best placement for merchandising, displays and product promotions.
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Pinpoint the exact moment that a shopper makes an in-store purchasing decision. Use point of purchase photos from shopper diaries to create group scrapbooks.
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Get a full 360 degree view of your consumers. Combine structured, task-based activities with in-the-moment feedback to understand the decision making process.
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Put your website through the ultimate test. Survey your target audience to evaluate key elements such as design, user interface, experience and usability.
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Give beta testers a way to quickly report any bugs or issues they encounter. Ensure reports are delivered direct to technical teams to design & implement a fix.
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See a visual breakdown of how your target audience view your online web presence. Test multiple pages and variations to understand which designs work best.
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Work with beta testers to spot issues, bugs and other small fixes prior to launch. Align research with the web design process for agile, iterative feedback.
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Refine your advertising campaigns with sentiment tagging and qualitative comments. Pinpoint problem areas for further development while highlighting positives.
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Identify a winning advert with A/B testing. Resolve disputes by consulting real consumer opinion, while learning how to optimise ad elements for greater effect.
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Work directly with website users to gain a better understanding of the features that matter most. Prioritise development time by focusing on the most popular.
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Easily collect new ideas for website features and content from community member proposals. Quickly sort by the most popular to prioritise development team time.
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Critique your website by giving participants specific tasks and actions to complete. Gather feedback on the user experience of each individual user journey.
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Use forum discussions to explore online behaviour, user experiences and digital interaction. Identify opportunities for development to meet latent needs.
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Select the most active community contributors to help resolve product specification trade-offs. Finalise designs, ensuring they will be profitable & achievable.
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List potential product & website features that your development team are considering for a variety of qualitative/ quantitative feedback from community members.
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Harness the creative power of your community. Create a group environment where members can share ideas, rate the ideas of others and encourage collaboration.
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Take insights of interest from qualitative activities and seek to establish either consensus or divergence among members. Repeat until a consensus is reached.
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Well-written instructions don't always translate to actual product usage habits. Find out how consumers are really using your product with video demonstrations.
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Understand unmet consumer behaviour and needs. Use the ideas to fuel your product development initiatives and drive innovation throughout the organisation.
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Listen to your greatest source of knowledge - your customers. Run regular focus groups that examine service delivery elements in a social group environment.
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Mystery shopping for the online era. Challenge customers to focus on a single aspect of your online or offline services and report using a range of rich media.
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Focus on aspect of product/ service delivery that customers have expressed dissatisfaction with. Seek ideas in research discussions to prevent poor performance.
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Gather video based feedback from participants to gain insight into their habits & product usage. Integrate into reports for greater stakeholder engagement.
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Track satisfaction to understand how each element of your service affects the purchase experience. Manage stakeholder expectations with accurate forecasts.
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Don't limit your communications testing to marketing alone. Gather feedback on a range of corporate communications from letters to balance statements & more.
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Test & refine new product propositions to find out which attributes are preferred. Integrate results into NPD processes for a more confident development cycle.
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Understand your brand's competitive position in relation to the marketplace. Dive into the perceptions that have shaped this view and what must change.
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Quantify opinion on your latest advertising and creative campaigns. Highlight individual elements, variations in messages, evaluate purchase likelihood & more.
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Establish credibility with your community members by introducing stakeholder profiles. Show the human face behind your brand and maintain research momentum.
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Allow community members to creatively express themselves by opening up your blogging platform. Long-form articles add value for members, while improving buy-in.
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Balance stats with in-depth opinion with the ultimate quick capture device. Instantly display poll results to engage voters and encourage further discussion.
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Publish a single question to instantly take the pulse of your panel. Filter and compare results to pre-existing segments to find new patterns & trends at speed.
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Create topics and threads related to your community discussions to fuel further conversation. Watch as the forum takes on a self-perpetuating life of it's own.
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Ensure participants understand how to complete research tasks with step-by-step instructions. Integrate videos, images and screenshots for greater detail.
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Motivate participants by sharing research results & company actions. Display correlations between feedback & decisions to reinforce the importance of research.
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Post details of upcoming projects, in addition to current project updates,so that community & panel members are aware of new opportunities to provide feedback.
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Help your community members forge relationships that foster discussion. Enable private communications within the platform to provide discretion where required.
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Give community members the freedom to personalise their space. Harness the our online platform to drive organic communications and encourage shared interests.
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Reward and display participant engagement to introduce competitive elements to research communities. Introduce status bands for extra bragging rights.
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Test audience reaction to your advertising campaigns in real-time. Explore consumer opinion in-depth with a range of tools to develop & refine creative materials in a group environment.
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Cross examine data to find and explore new market segments. Filter responses by demographic category, CRM data and previous answers for greater insight.
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Compare panel data over time to uncover discussion topic trends. Run longitudinal analyses to directly relate business decisions to changes in panel sentiment.
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The most cost effective way to recruit relevant, engaged participants to research tasks. Build a pre-screened panel and take advantage of custom filters.
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