WATCH A DEMO
WATCH A DEMO
Our knowledge centre
Post Shopper Survey
Use recall questions to quantify stand out in-store shopping experiences. Find out what thoughts & memories participants take away from in-store purchases.
Retail Journey Mapping
Establish the sequence in which customers visit each area of a store. Learn from this the best placement for merchandising, displays and product promotions.
Point of Purchase Scrapbook
Pinpoint the exact moment that a shopper makes an in-store purchasing decision. Use point of purchase photos from shopper diaries to create group scrapbooks.
In-Situ Shopper Diary
Get a full 360 degree view of your consumers. Combine structured, task-based activities with in-the-moment feedback to understand the decision making process.
Website User Evaluation
Put your website through the ultimate test. Survey your target audience to evaluate key elements such as design, user interface, experience and usability.
Long Term Bug Reporting
Give beta testers a way to quickly report any bugs or issues they encounter. Ensure reports are delivered direct to technical teams to design & implement a fix.
Website Sentiment Mapping
See a visual breakdown of how your target audience view your online web presence. Test multiple pages and variations to understand which designs work best.
User Acceptance Testing
Work with beta testers to spot issues, bugs and other small fixes prior to launch. Align research with the web design process for agile, iterative feedback.
Reflective Advertising Review
Refine your advertising campaigns with sentiment tagging and qualitative comments. Pinpoint problem areas for further development while highlighting positives.
Blind Creative A/B Test
Identify a winning advert with A/B testing. Resolve disputes by consulting real consumer opinion, while learning how to optimise ad elements for greater effect.
Web Specification Development
Work directly with website users to gain a better understanding of the features that matter most. Prioritise development time by focusing on the most popular.
Online Suggestion Box
Easily collect new ideas for website features and content from community member proposals. Quickly sort by the most popular to prioritise development team time.
User Journey Review
Critique your website by giving participants specific tasks and actions to complete. Gather feedback on the user experience of each individual user journey.
Online UX Exploration
Use forum discussions to explore online behaviour, user experiences and digital interaction. Identify opportunities for development to meet latent needs.
Select the most active community contributors to help resolve product specification trade-offs. Finalise designs, ensuring they will be profitable & achievable.
Feature Development Hierarchy
List potential product & website features that your development team are considering for a variety of qualitative/ quantitative feedback from community members.
Harness the creative power of your community. Create a group environment where members can share ideas, rate the ideas of others and encourage collaboration.
Community Consensus Builder
Take insights of interest from qualitative activities and seek to establish either consensus or divergence among members. Repeat until a consensus is reached.
User Video Demonstrations
Well-written instructions don't always translate to actual product usage habits. Find out how consumers are really using your product with video demonstrations.
Product Ideation Forum
Understand unmet consumer behaviour and needs. Use the ideas to fuel your product development initiatives and drive innovation throughout the organisation.
Targeted VoC Programme
Listen to your greatest source of knowledge - your customers. Run regular focus groups that examine service delivery elements in a social group environment.
Digital Mystery Shopping
Mystery shopping for the online era. Challenge customers to focus on a single aspect of your online or offline services and report using a range of rich media.
Co-Creative Reputation Management
Focus on aspect of product/ service delivery that customers have expressed dissatisfaction with. Seek ideas in research discussions to prevent poor performance.
Ethnographic Vox Pops
Gather video based feedback from participants to gain insight into their habits & product usage. Integrate into reports for greater stakeholder engagement.
Customer Satisfaction Tracking
Track satisfaction to understand how each element of your service affects the purchase experience. Manage stakeholder expectations with accurate forecasts.
Don't limit your communications testing to marketing alone. Gather feedback on a range of corporate communications from letters to balance statements & more.
Product Attribute Testing
Test & refine new product propositions to find out which attributes are preferred. Integrate results into NPD processes for a more confident development cycle.
Competitive Brand Mapping
Understand your brand's competitive position in relation to the marketplace. Dive into the perceptions that have shaped this view and what must change.
Creative Evaluation Survey
Quantify opinion on your latest advertising and creative campaigns. Highlight individual elements, variations in messages, evaluate purchase likelihood & more.
Establish credibility with your community members by introducing stakeholder profiles. Show the human face behind your brand and maintain research momentum.
Member Driven Community Blog
Allow community members to creatively express themselves by opening up your blogging platform. Long-form articles add value for members, while improving buy-in.
Quick Opinion Capture
Balance stats with in-depth opinion with the ultimate quick capture device. Instantly display poll results to engage voters and encourage further discussion.
Instant Scaled Stats
Publish a single question to instantly take the pulse of your panel. Filter and compare results to pre-existing segments to find new patterns & trends at speed.
Dedicated Community Forum
Create topics and threads related to your community discussions to fuel further conversation. Watch as the forum takes on a self-perpetuating life of it's own.
Walk Through Instructionals
Ensure participants understand how to complete research tasks with step-by-step instructions. Integrate videos, images and screenshots for greater detail.
Feedback Based Motivation
Motivate participants by sharing research results & company actions. Display correlations between feedback & decisions to reinforce the importance of research.
Project Awareness Campaign
Post details of upcoming projects, in addition to current project updates,so that community & panel members are aware of new opportunities to provide feedback.
Help your community members forge relationships that foster discussion. Enable private communications within the platform to provide discretion where required.
Individual Member Personalisation
Give community members the freedom to personalise their space. Harness the our online platform to drive organic communications and encourage shared interests.
Reward and display participant engagement to introduce competitive elements to research communities. Introduce status bands for extra bragging rights.
Live Advert Testing
Test audience reaction to your advertising campaigns in real-time. Explore consumer opinion in-depth with a range of tools to develop & refine creative materials in a group environment.
Cross examine data to find and explore new market segments. Filter responses by demographic category, CRM data and previous answers for greater insight.
Compare panel data over time to uncover discussion topic trends. Run longitudinal analyses to directly relate business decisions to changes in panel sentiment.
The most cost effective way to recruit relevant, engaged participants to research tasks. Build a pre-screened panel and take advantage of custom filters.
Ideas by Tool
Creative Qual Tools
Focus Group Tools
Ideas by Project
The Creative Branch