Community Consensus Builder
Introduction: New ideas for product/ service development are great - but deciding which to prioritise can make or break a brand. But it's a decision that can be made easier by consulting your dedicated community members who will be more than happy to share their opinion. To manage the process effectively, start building consensus and ensure you're prioritising the best ideas.
Method: Start by creating a new poll question. This can be single or multiple choice, but single choice questions tend to build consensus quicker. Next, take a variety of ideas or attributes suggested in previous qualitative tasks and ask participants to vote on those that are most important to them.
Reporting is Conducted in Real-Time
Once the results are in, remove any answers that received 0 votes as well as the one which received the least in that round. Repeat the process with the remaining options until there are only two options left. The option that receives the most votes in this final round can be considered the most popular and, in turn, what should be considered the highest priority.
Community consensus should be built in stages as while one option may appear most popular at the outset, priorities will change as less options become available. Conducting the research in this way forces participants to also prioritise options and consider trade-offs as fewer remaining options are displayed.
Benefit: Community consensus validates product development decisions and pinpoints exact areas that should be targeted above others. It provides insights into universal agreement and discrepencies between consumers. By integrating segmentation analysis it's even possible to find patterns of agreement among consumer groups.
Consider using quick polls to also capture community member opinion to supplement quantitative results and strengthen presentations.